LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

The search term report is the most effective tool for finding new keywords because it shows the exact search queries customers used that led to your ads being displayed and clicked. This direct insight into customer behavior allows LuxKitty to identify relevant, high-performing search terms they might not have considered, which can then be added as new keywords to their campaigns. The targeting report focuses on the performance of different targeting types (e.g., ASINs, categories), not specific customer search queries. The advertised product report details the performance of your own products. The performance over time report tracks trends in overall campaign metrics. The placement report shows where your ads appeared on Amazon. While these reports offer valuable data, none directly provide the customer search queries needed for keyword expansion like the search term report does.