When creating an audience ads campaign you need to decide the keywords you want your ad to appear for.
True
False
Certification program: 👉 Microsoft Advertising Native & Display certification
Explanation: The correct answer is False. When creating an Audience Ads campaign, advertisers do not need to decide on specific keywords for their ads to appear. Unlike search advertising campaigns where keywords play a crucial role in determining ad visibility, Audience Ads rely on audience targeting rather than keyword targeting. Audience Ads utilize demographic, interest-based, and behavioral targeting to reach specific audience segments across the Microsoft Audience Network, rather than relying on specific keywords. Advertisers can define their target audience based on factors such as age, gender, location, interests, and past online behavior to ensure their ads are displayed to relevant users. This approach allows advertisers to reach a broader audience and maximize the reach of their campaigns, particularly for brand awareness or consideration objectives where targeting specific keywords may not be as relevant. Therefore, the statement is false, highlighting the distinction between Audience Ads and search advertising campaigns in terms of targeting methods and criteria.
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