A click on an ad extension incurs an additional charge to a normal click. Select whether the previous statement is true or false.
True
False
Certification program: 👉 Microsoft Search Advertising learning path certification
Explanation: The statement that a click on an ad extension incurs an additional charge to a normal click is false. Clicks on ad extensions do not result in additional charges beyond the cost of a standard click on the ad itself. Ad extensions are additional pieces of information or features that advertisers can include with their ads to make them more informative and engaging to users, such as sitelinks, callouts, and location extensions. While clicks on ad extensions can enhance the visibility and appeal of an ad, advertisers are not charged separately for clicks on these extensions. Instead, they are charged based on the standard pay-per-click (PPC) model, where advertisers pay only when a user clicks on their ad, regardless of whether the click occurs on the ad headline or any associated ad extensions. Therefore, the statement that clicks on ad extensions incur an additional charge to a normal click is false, as there are no additional charges associated with clicks on ad extensions beyond the standard click cost for the ad itself.
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