Dynamic Search Ads automatically target relevant search queries based on the content of your keyword list, and are dynamically created to respond to these keywords. Select whether the previous statement is true or false.



Certification program: 👉 Microsoft Search Advertising learning path certification

Explanation: The correct answer is False. Dynamic Search Ads (DSAs) do not target search queries based on the content of your keyword list. Instead, DSAs use the content of your website to automatically generate ad headlines and landing pages in response to users’ search queries. Unlike traditional keyword-targeted search campaigns where advertisers manually select keywords to target, DSAs dynamically match a user’s search query to the content of your website, allowing for more flexibility and scalability in targeting. By analyzing the content of your website, including titles, meta descriptions, and other relevant text, DSAs identify relevant search queries and generate ad headlines that closely match the user’s search intent. This dynamic ad creation process enables advertisers to reach a broader audience without the need to maintain an exhaustive list of keywords. Additionally, DSAs offer advertisers the ability to customize ad headlines and descriptions, providing greater control over the messaging and presentation of their ads. Overall, DSAs leverage the content of your website to dynamically generate relevant ads in real-time, making them a powerful tool for increasing ad relevance and reaching potential customers with highly targeted messaging.

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