When is a customer removed from the Dynamic Remarketing list? Select one option.
When a customer adds a product to a shopping cart.
When a customer searches for a product.
When a customer purchases a product.
When a customer views a product.
Certification program: 👉 Microsoft Search Advertising learning path certification
Explanation: The correct answer is When a customer purchases a product. In dynamic remarketing, customers are typically added to remarketing lists based on their interactions with products or services on a website, such as viewing product pages or adding items to their shopping carts. These lists are then used to deliver targeted ads to users who have previously shown interest in specific products, encouraging them to revisit the website and complete their purchase. However, once a customer successfully completes a purchase, they are removed from the dynamic remarketing list. This ensures that they are not continuously targeted with ads promoting products they have already bought, thereby improving ad relevance and enhancing the overall user experience. Removing customers from the dynamic remarketing list after they make a purchase also helps advertisers avoid wasting ad spend on targeting users who are no longer potential customers for the promoted products. Therefore, removing a customer from the dynamic remarketing list when they purchase a product is the correct action, aligning with best practices for optimizing ad targeting and campaign effectiveness in dynamic remarketing campaigns.
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