With conversion tracking, the only thing possible to track is when a customer actually purchases a product. Select whether the previous statement is true or false.
True
False
Certification program: 👉 Microsoft Search Advertising learning path certification
Explanation: The correct answer is False. Conversion tracking allows advertisers to track a variety of actions beyond just purchases, providing valuable insights into user behavior and campaign performance. While tracking purchases is indeed one of the primary objectives of conversion tracking, it is not the only action that can be tracked. Advertisers can set up conversion tracking to monitor various actions or events that indicate user engagement or progression toward a desired outcome, such as completing a form, signing up for a newsletter, downloading a whitepaper, or even simply visiting a specific page on the website. By tracking these actions, advertisers gain a comprehensive understanding of how users interact with their ads and website, enabling them to optimize their campaigns for better results. Therefore, conversion tracking offers a versatile toolset for measuring and analyzing user behavior beyond just purchase transactions, making the statement false.
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