Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose? Select one option.
Enhanced cost per click
Maximize conversions
Target cost per action
Target impression share
Certification program: 👉 Microsoft Search Advertising learning path certification
Explanation: Yani should choose the target cost per action (CPA) bid strategy to achieve the goal of ensuring an average spend to get a customer to take action on their website over 30 days is less than $10. Target CPA bidding allows advertisers to set a target cost per action, such as a conversion or website visit, and the ad platform automatically adjusts bids to achieve that target while maximizing the number of conversions. By selecting a target CPA of less than $10, Yani can ensure that their ad spend remains within the desired cost range for acquiring each customer action, thus optimizing their campaign’s efficiency and cost-effectiveness. This bid strategy is particularly suitable for advertisers with specific cost targets in mind, as it leverages machine learning algorithms to adjust bids in real-time based on factors such as user behavior, device, location, and time of day to achieve the desired cost per action. Conversely, options such as enhanced cost per click, maximize conversions, or target impression share do not directly align with Yani’s objective of controlling the average spend per customer action within a specified budget limit over a 30-day period. Therefore, target CPA bidding is the most appropriate choice for Yani to effectively manage ad spend and drive desired actions on their website while maintaining cost efficiency.
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