Mailchimp Certification Exam Answers
Verified answers and clear explanations for every Mailchimp certification exam. Browse by exam below, or practice the full set on ExamRoll.io.
Mailchimp Email Automations Certification All exam questions
- A week has passed since Jacob launched his customer journey and he wants to see how things are going. What would you tell him to help him track the results of his customer journey?
- How might you use rules and actions in a customer journey to build a strong welcome series?
- In what ways can Mailchimp’s Customer Journeys help your business?
- One of your clients wants to try building a customer journey on their own. What are some features you might highlight to emphasize how easy to use the Customer Journey builder is?
- What are the benefits of pre-built journeys in Mailchimp’s Customer Journeys?
- What is an example of an activity-based starting point?
- What is an example of an event-based starting point?
- When helping a client build a series of automations or customer journeys, it’s important to prioritize the automations you first build. What 3 factors should most impact how you prioritize your automations?
Mailchimp Email Marketing Assessment All exam questions
- Before you start actively building your detailed email design, what are the step/s that you should always complete?
- Classify the following examples as requiring either behavior-based or campaign-based emails.
- Eliza has focused her multichannel campaign objective to target customers who attend her classes most frequently. Before she starts to build her emails, what should she do?
- First, Eliza wants to make sure her audience is up to date. What might she do to accomplish this?
- How can data be brought into the Mailchimp platform?
- It’s time to start building that email! What call to action follows best practices and would be most effective to encourage her frequent pilates students to try out her new app?
- Knowing that it is important to have a testing plan in place, Eliza is thinking through the metrics that she should focus most on. Given her campaign objective (to get people to download and try out her app), which two would make the most sense?
- Liam is interested in learning more about his customers’ behavior during the analysis of his recent campaign where he added a lot more copy and images than he used to. He wants specifically to see how people are interacting with the email content. What tool would help him most?
- Liam sends an email campaign to repeat customers and finds great email engagement but no resulting purchases. Using this information, what could be effective options to incentivize customers to make purchases when sending similar campaigns in the future?
- Liam wants to test the effectiveness of two different emails to improve his emails geared towards a younger audience. He only has a smaller sized audience for this, so will need to consider how he tests. Liam recommends testing with the first 15% of his audience, and then using the results to decide the email that is sent to the remaining 85%.
- Liam’s interest in growing sales from his younger customer segment prompts him to think about gathering more data from this audience. In a survey to existing subscribers he includes additional drop-down questions about how often they wear ties and what age range they are in. This type of data source can be described as a/an:
- Match the testing metric to the most relevant campaign objective.
- True or False: Both hard and soft bounces influence your IP score.
- True or False. The Mailchimp term for “click to open rate (CTOR)” is “clicks per unique open.”
- What are 2 ways to avoid spam traps?
- What is Omnivore?
- What percentage of all emails are opened on mobile devices?
- When is a good time to start putting together your testing plan?
- When using A/B and multivariate testing, which email element will require the most effort to test?
- Which of the following are considered best practices for using images in your emails?
- Which of the following has been shown to boost email open rates?
- Which of the following is an example of something you want to avoid when building your CTA?
Mailchimp Foundations Certification All exam questions
- Aisha receives a test email that Priya created herself and notices that she’s using an old company logo. What can she recommend to Priya to prevent this from happening in the future?
- Ani anticipates that there will be guests who bring friends along to the event who did not RSVP. How could Ani help her client prepare to capture information for those people who are not already in her client’s audience?
- Ani’s client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore’s regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn’t signed up on the landing page?
- As a first step, Ani needs a way to capture who is planning to attend the author speaking event. Which of the following methods could be effective in capturing RSVPs and tracking engagement from people who are already on the bookstore’s contact list? Select 3 Correct Responses
- As a non-profit communicating with their audience is essential, and recently they started using sMS messaging. They want to know: which metric is essential to monitor in SMS marketing to understand recipient engagement?
- As a startup, E-Cal has not had the chance to organize their contacts in meaningful ways. They are hoping to get some help doing that. They are curious about tags, but want to know how to best use them. What do you tell them? Select all that apply.
- As a tech company with a developer on staff, they are wondering about using the API. They are thinking about making something custom to work with it, but aren't sure if they should spend the effort to do that or not. When should you use Mailchimp’s API for a custom integration?
- As Lisa’s accessory business grows, her audience has expanded, too. Which Mailchimp smart recommendation tool can Sal use to make sure Lisa maintains a high email open rate?
- As Priya works with many of her clients face-to-face, she’s often able to greet them by name. Which strategy should Aisha consider to ensure that Priya has this same ability in her marketing?
- Cameron, an illustrator, is holding an online workshop to help attendees design their own original comic book characters. She wants to capture information in advance on what her attendees already know about character design and what tools they’re familiar with. What would you recommend Cameron does to accomplish this?
- Clicks per unique open are defined as the percentage of recipients who registered as an open and also clicked at least 2 links in your campaign.
- Darryl, an online jeweler, wants to tie his campaigns to actual products in his store. What should his first step be?
- E-Cal is a startup B2B SaaS business that provides electronic calendar services to other companies. They've been pretty scrappy and so recently reached out to a Partner for help. They're mostly interested in CRM features and integrations, which they don't know too much about. They're curious: what primary feature does Mailchimp’s core CRM provide?
- E-Cal likes what they see so far, but they have their own CRM platform already and aren't sure how Mailchimp will work with it if connected. How does integrating Mailchimp with their platform enhance the effectiveness of a B2B software company's marketing efforts?
- Fill-in-the-blanks: To directly engage with visitors who haven’t stopped by in a while, Ani wants to create a personalized set of email invitations. To include the contact’s first name, Ani should type the merge tag ______. To allow a contact to make changes to their profile information, Ani should type the merge tag ______.
- It’s been over 24 hours, and Drew wants to know how his campaign to reach new users is performing. Which of the following can Tobias track in the campaign’s report?
- Kings Community Garden is a national non-profit that has been around for a while. They have an active audience. They are a small team and are curious about tools for efficiency. They use Mailchimp, but are nervous to try new features. How do you explain the primary function of Mailchimp’s Content Optimizer?
- Lisa’s campaigns have been getting positive results for the last 6 months. How can Sal use the data they’ve collected over that time to engage contacts who have already purchased?
- Maria finds that Helsinki is the strongest location outside of Copenhagen. Maria wants to ensure her client’s message is tailored to that market, so she decides to utilize multivariate testing. Which 2 variables make the most sense to focus on when testing? Select 2 Correct Responses
- Maria’s first move is to determine targetable customer segments outside of Copenhagen. How could Maria use the audience dashboard to identify a high-potential market and get started with an email campaign?
- Over time, Sal notices that a number of shoppers start the check-out process, but don’t complete their accessory purchases. What are some ways he can encourage these specific shoppers to return to complete their purchases?
- Priya has a large email list—consisting of clients and people she’s met at networking events—but doesn’t keep record of anyone’s physical address. Aisha thinks that postcards would be a smart way to advertise, though, since Priya mostly works with local businesses. Is there a way for Aisha to create a postcard campaign with information Priya already has?
- Priya’s prospective clients often visit her website, but a majority of these visitors never contact her. What could Aisha do to specifically target these visitors? (Select 2.)
- Shannon, a marketing consultant at an agency, wants to learn more about customer lifetime value (CLV) and purchase likelihood. What benefits should you highlight to Shannon?
- Sheela's Pottery is a legacy company, and they mostly stick to single emails to all their subscribers. Recently, they were hoping to branch out: which Mailchimp feature can you use to automate the sending of a welcome email series?
- Sheela's Pottery is an online ceramics retailer. Recently they reached out to find a Partner to help them navigate some of their marketing, which they felt was getting a bit stale. They were wondering about A/B testing as they saw it in Mailchimp, but weren't sure what it was. What is the a key advantage of using A/B testing in your email campaigns?
- The bookstore decides they want to send more timely communication about upcoming releases, so they start sending SMS messages. Which feature(s) should they use to collect SMS contacts effectively in Mailchimp? Select all that apply.
- The event turned out to be a success! Ani sends a “thank you” email with a discount code to attendees, but not everyone opens the email. How could Ani reach the recipients who didn’t open their email and encourage them to come back to shop the bookstore?
- The garden has seen consistent email engagement, but recently it's been dropping off. They mention they've been experimenting, and are curious for tips. What are recommended practices for creating effective email marketing campaigns in Mailchimp? Select all that apply.
- The garden regularly looks at their reports and want to do more with them, but aren't sure the more complex features in Mailchimp are for them. What is a good way a non-profit like them can benefit from using comparative reports?
- They start sending out automated welcome Customer Journeys, and now want to do so much more. Sheela's Pottery has a connected store already, but want to see what they can do with it. Which is NOT a direct benefit of connecting your e-commerce store with Mailchimp?
- Time passes and Priya’s website visitors are more active and engaged online! Aisha wants to help Priya build on this momentum. Which of the following would be best to grow her audience?
- To date, Lisa has relied on organic social posts to reach her audience. In what ways could Sal help Lisa expand her marketing strategy to different channels with Mailchimp?
- To keep things intimate, the author speaking event will be in-person only. Which of the following logic statements would create a segment that best helps Ani ensure her event-related campaigns are relevant?
- Tobias proposes that he and Drew create some email automations to send alongside his usual weekly email. However, Drew is used to doing things a certain way and needs convincing. What 3 benefits should Tobias highlight to Drew about what automations can accomplish?
- Violet, a local florist, has identified a problem with her recent email campaign: her click-throughs on product links are lower than usual. She wants to improve the click-through rate on her campaign, but she’s a bit lost on how to proceed. What should she do next?
- Wanda, the owner of an online bookstore, wants to learn more about her newest contacts. What insights can Wanda find on the Audience Dashboard? Select 3 Correct Responses
- When they first meet, Drew tells Tobias that he usually sends all of his email campaigns to his entire subscriber list. With that in mind, what’s the first thing Tobias might do after he connects Drew’s account to his own?
- While reviewing campaign reports, Sal notices that the last email campaign had low click-through rates. What could he do to optimize and improve performance?
- While viewing reports, Tobias notices that email open rates have improved, with the most engaged subscribers coming from digital ads. In what order would Tobias complete the following steps when using the lookalike audience finder to help Drew target people who aren’t in his audience? (Drag into the correct order.)
- Worn Pages gets reached out to frequently from customers asking them to update their contact information. In Mailchimp, which method is NOT used to update existing contacts?
- Worn Pages has recently decided to start marketing their books and merchandise online, and created an online store. They aren't sure why they should connect their third-party store with Mailchimp. What is the benefit of connecting a store to Mailchimp for your client?
- You got them on board to A/B test! And now they are curious for more: in multivariate testing, what are some possible factors you could test? Select all that apply.
- Your bookstore client, Worn Pages, wants to build a literary community through their email marketing. They first want to start adding contacts they've already collected. What is the very first step they need to take when importing these contacts into Mailchimp?
Mailchimp SMS Marketing Certification All exam questions
- Based on the SMS audience etiquette principles, if a customer provides their mobile number during checkout to receive order updates, you have full consent to send them weekly promotional coupons.
- Based on the SMS audience etiquette principles, the most effective strategy to reduce your unsubscribe rate is to increase sending messages six to eight times per month.
- Based on the SMS audience etiquette principles, when performing a bulk import of existing contacts who previously opted in, you must still ensure you have verifiable, explicit consent documentation for SMS marketing before sending any message.
- Businesses are legally required to send a welcome message to every new subscriber immediately upon sign-up.
- Imagine that you're managing SMS marketing for Bo's Buns. You currently have a single, approved SMS program registered only for the United States (US). You are planning a major expansion to target two new areas: - International: Launching a new program for your customers in Canada (utilizing multi-country). - Segmentation: Launching a separate program for your wholesale customer audience list within the US (utilizing multi-audience). What is the single biggest operational benefit of using Mailchimp's integrated system for this growth, as opposed to using separate platforms for each program?
- Instructions: Evaluate the two messages below and choose the one that represents the best use of SMS, focusing on high-conversion strategy, relevance, and compliance (including proper branding, personalization, and opt-out instructions).
- Instructions: Evaluate the two messages below and choose the one that represents the most effective strategic use of SMS by addressing the customer's specific, recent action. Scenario: A customer browsed your website, added a jacket to their cart, and then left the site without checking out.
- Scenario: A subscription box service has noticed that roughly 15% of their monthly subscribers cancel their service within the first six months. They want to proactively address this churn by sending emails that provide extra value, showcase different products, or offer a loyalty incentive to those who show signs of disengagement. Which automation type is the most effective and practical strategy to target these specific at-risk subscribers and potentially reduce the 15% churn rate?
- When collecting consent through an online form, the checkbox agreeing to receive marketing messages should be checked by default.
- You are launching a new series of advanced bike repair workshops. Which channel should you use to send the initial message that includes the full curriculum details, links to registration, and rich photos of the instructors?
- You are reviewing the performance of a client's weekly SMS campaign, "The Friday Flash Sale," and notice a critical issue in the reporting dashboard: - Deliverability rate: Messages are reaching the customer at 98% - Click-through rate (CTR): Content is highly engaging at 30% - Unsubscribe rate: Customer list is in decline at 5% Based on these stats, the immediate priority is to stop the high unsubscribe rate. What is the BEST first testing step to address this issue?
- You must have express consent from a contact before sending them any marketing text messages.
- Your marketing team is based in New York (Eastern Time) and plans to send a promotional text at 8:30 pm EST. You have subscribers across the United States, including California (Pacific Time). To ensure full compliance with the TCPA Quiet Hours rule, what's the best scenario?
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