Marcy follows a few sports subreddits, including r/NBA and r/chelseafc. While browsing Reddit, she viewed an ad for sneakers from SnooCo and then ended up making a purchase on SnooCo’s website a few days later. What type of conversion would this be an example of?

This is an example of a view conversion because Marcy saw the ad but did not click on it. She later visited the advertiser's website and made a purchase. A click conversion would occur if Marcy had clicked on the ad and then completed the purchase. While both scenarios result in a sale, the distinction lies in whether the user directly interacted with the ad (clicked) or merely saw it (viewed) before converting.