Marcy follows a few sports subreddits, including r/NBA(opens in a new tab) and r/chelseafc(opens in a new tab). While browsing Reddit, she viewed an ad for sneakers from SnooCo, and then ended up making a purchase on SnooCo’s website a few days later. What type of conversion would this be an example of?
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Correct answer: View conversion.
Why this is the answer
A view conversion occurs when a user sees an ad but doesn’t click on it, yet later completes a desired action (like making a purchase). In this scenario: Marcy saw the SnooCo ad while browsing Reddit. She did not click the ad, but later purchased on SnooCo’s website.
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