Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?
Choose an answer
Tap an option to check your answer.
Correct answer: Job Function + Company Industry + Company Size.
Why this is the answer
The correct combination is Job Function + Company Industry + Company Size because it directly addresses Mari's goal of targeting a "buying committee of small businesses in her sector." "Job Function" allows her to reach specific roles involved in purchasing decisions (e.g., "Procurement," "Finance"). "Company Industry" ensures she targets businesses within her specific sector, and "Company Size" enables her to focus on "small businesses." The other options are less effective. "Job Title + Member Traits + Company Connections" is too granular with "Job Title" and "Member Traits" might not directly relate to buying committee roles, while "Company Connections" is about network, not company attributes. "Job Seniority + Company Industry + Company Category" is close, but "Job Seniority" might be too broad (a senior person might not be on the buying committee) and "Company Category" is often less precise than "Company Size" for defining "small businesses.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed