Maria has been told that she should use Performance Planner on a monthly basis. Why should she do so?

Performance Planner helps you forecast campaign performance and optimize your bids and budgets to achieve your marketing goals. External factors like seasonality, market trends, and competitor activity can significantly impact campaign performance. By using Performance Planner monthly, Maria can adjust her strategies to account for these changes, ensuring her campaigns remain effective and she maximizes her return on investment. Reviewing new keyword opportunities is primarily a function of keyword research tools and Google Ads' keyword planner, not Performance Planner. Analyzing demographic performance is done through Google Ads reports and audience insights, not the core function of Performance Planner. Checking for status issues is a daily account management task, typically done in the Google Ads interface, not the primary purpose of Performance Planner.