Maria is running an awareness campaign and wants to see how it's performing. Which of these metrics is the most meaningful for this type of campaign?

For a LinkedIn brand awareness campaign, reach is a meaningful metric because it shows how many unique members were exposed to the ads. Awareness campaigns are designed to maximize visibility among the target audience before deeper engagement or conversion actions occur. Reach helps evaluate whether the campaign is successfully expanding exposure to potential buyers. It is more aligned with upper-funnel measurement than revenue or lower-funnel performance metrics.