Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run? Select one option.

Explanation: The correct report that Maria-Jose should run to see impressions, impression percentage, and impression percentage lost to budget and lost to bid is the **Share of Voice report**. In Microsoft Search Advertising, the Share of Voice report provides detailed insights into the visibility and competitiveness of an advertiser's ads compared to competitors. It includes key metrics such as impressions, impression share (percentage of total available impressions that the advertiser's ads received), and impression share lost to budget and bid. By running the Share of Voice report, Maria-Jose can assess how effectively her ads are competing for visibility in the auction marketplace and identify opportunities to improve performance. Specifically, she can determine whether her ads are losing impression share due to budget constraints or bid competitiveness, allowing her to adjust her bidding strategy and budget allocation accordingly to maximize her ad exposure and reach her advertising goals. Conversely, the Negative keyword conflict report focuses on identifying instances where ads are blocked due to conflicts with negative keywords, the Billing Statement report provides information on financial transactions and charges associated with the advertising account, and the Search Term report offers insights into the specific search terms that triggered the ads. Therefore, selecting the Share of Voice report aligns with Maria-Jose's objective of analyzing impressions and related metrics to optimize her advertising performance in Microsoft Search Advertising.