Marie is a marketer trying to maximise specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Marie wants to maximize specific user actions, which are known as conversions in Google Ads. Therefore, she should use a conversion-focused bidding strategy. These strategies, such as Target CPA (Cost Per Acquisition) or Maximize Conversions, are designed to optimize bids to achieve the highest number of conversions within a given budget or target cost. Consideration-focused bidding aims to drive engagement, not necessarily direct conversions. Retention-focused bidding is typically used for existing customers to encourage repeat business. Awareness-based bidding focuses on maximizing impressions or reach, which is not aligned with maximizing specific actions.