Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

Target Cost Per Acquisition (tCPA) is ideal for Client 2, a ride-sharing app aiming to maximize sign-ups. tCPA optimizes bids to achieve a specific cost per conversion (sign-up in this case), driving efficient growth for valuable user actions beyond just installs. Target Cost Per Install (tCPI) is suitable for Client 1, a new gaming app focused on maximizing installs. tCPI optimizes bids to get as many app installs as possible within a set cost per install, which is crucial for new apps needing to build an initial user base quickly. While tCPA can also drive installs, its primary focus is on post-install actions, making tCPI more direct for pure install volume.