Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

The correct answer is Total DPVs, Total DPVR, Total Add to carts, Total ATCR because these metrics directly reflect customer engagement and interest beyond a simple view, indicating consideration. Detail Page Views (DPVs) show how many times customers visited a product's page, and the Detail Page View Rate (DPVR) measures the percentage of clicks that lead to a detail page view. Add to Carts and Add to Cart Rate (ATCR) demonstrate a higher level of intent, as customers are actively placing products in their shopping carts. Click-through rate (CTR) and Impressions are less useful for measuring consideration alone; CTR indicates initial interest in an ad, and Impressions only show ad visibility, not engagement with the product itself.