Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
Choose an answer
Tap an option to check your answer.
Correct answer: Device type, Location.
Why this is the answer
To narrow her Google Search campaign audience and improve ROI, Marta should focus on settings that define who sees her ads. Device type allows her to target users based on the device they are using (e.g., mobile, tablet, desktop), which is highly relevant for smartphone accessories. Location targeting enables her to reach customers in specific geographic areas, ensuring her ads are shown to people where she can effectively serve them. Budget and Budget type are about spending limits, not audience definition. Web browser is a technical setting that generally doesn't define a specific customer segment for accessory sales.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed