Martin has created campaigns for the consideration and conversion stages of the marketing funnel. What is the missing stage of the marketing funnel in his campaign strategy?

LinkedIn’s marketing funnel is commonly structured around brand awareness , consideration, and conversions. Campaigns built only for consideration and conversion skip the upper-funnel stage that introduces a brand, product, or service to potential buyers. This stage is important because B2B audiences often need initial exposure before they engage more deeply or take lower-funnel actions. A balanced funnel strategy connects visibility, engagement, and measurable business outcomes.