Martin wants to evaluate the cost of his campaign compared to previous campaigns. Which of the following metrics can he compare based on cost? Select three.
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Correct answer: Impression, Click, View.
Why this is the answer
Martin can compare Impression, Click, and View metrics based on cost because these are directly tied to cost-per-action (CPA) models common in advertising. Cost per Impression (CPM) measures the cost for every 1,000 times an ad is displayed. Cost per Click (CPC) measures the cost for each time a user clicks on an ad. Cost per View (CPV) measures the cost for each time a video ad is viewed. These metrics allow for a direct comparison of campaign efficiency in delivering specific actions relative to their cost. Reach is incorrect because it measures the number of unique users who saw an ad, not a cost-based metric. Style is incorrect as it refers to the aesthetic or creative aspect of an ad, not a measurable cost metric.
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