Martin wants to run an A/B test but his budget is limited. How much would it cost for him to run an A/B test?

A/B testing on platforms like LinkedIn is a feature designed to optimize campaign performance. It allows advertisers to test different ad variations (e.g., headlines, images, calls to action) against each other to see which performs best. This functionality is typically integrated into the ad platform's existing campaign management tools and does not incur separate charges. You pay for the ad impressions or clicks generated by your campaigns, regardless of whether you're running an A/B test or a standard campaign. Therefore, there is no additional cost beyond your regular ad spend. The options suggesting a flat fee, cost per audience member, or cost determined by benefit achieved are incorrect because A/B testing is a built-in optimization tool, not a separate chargeable service.