Martina is managing a campaign that isn't tracking toward the intended goal. What is the recommended approach?

Martina should leverage both automatic and manual optimization strategies to improve campaign performance. Automatic optimization, such as Amazon DSP's machine learning algorithms, can efficiently adjust bids and placements in real-time based on performance data to achieve campaign goals. However, manual optimization is crucial for strategic adjustments that automated systems might miss, like refining audience targeting, adjusting creative assets, or re-evaluating overall campaign objectives. Relying solely on one method limits the campaign's potential for improvement. Ignoring optimization entirely guarantees the campaign will continue to underperform.