Mary works at a car dealership and has been asked to promote its top-selling models. She has a Google Ads account and is interested in using Display campaigns to achieve her goal. How can she best structure her account?

Google Ads uses ad groups to organize ads around a common theme, such as a specific product or service. Creating one ad group for each car model keeps the ads, targeting, and reporting aligned to that model, which improves relevance and makes optimization more precise. A structure built around individual models also makes it easier to compare performance across the dealership’s top sellers. Putting multiple models into one group reduces control over messaging and weakens product-level organization