Match the bidding strategy to the definition. Bids which are calculated from a group of recent winning bids similar to yours over the past seven days.

Suggested bid is calculated from a group of recent winning bids for ads similar to the advertiser’s ad. Amazon Ads uses recent auction activity to provide a bid range that can help advertisers choose a competitive amount. This is useful when setting bids for new campaigns or targets without enough account-level performance history. Suggested bid guidance helps improve eligibility for relevant sponsored ads auctions.