Match the cost models with the units they represent.
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Correct answer: Clicks(3), Impressions(1).
Why this is the answer
CPM stands for Cost Per Mille, where "Mille" is Latin for thousands. Therefore, CPM represents the cost per one thousand impressions. Impressions are the unit of measurement for CPM. CPA stands for Cost Per Acquisition and measures the cost per conversion or desired action. CPC stands for Cost Per Click, which represents the cost per individual click on an ad. Clicks are the unit of measurement for CPC. The options correctly match CPM with Impressions (1) and CPC with Clicks (3). CPA is a cost model, but it is not matched with a unit in the provided options.
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