Match the customer action example with the sponsored ad solution for building brand awareness: Hears an ad while listening to a podcast

Sponsored Brands campaigns are designed to help shoppers discover and engage with your brand and product portfolio. They feature your brand logo, a custom headline, and multiple products, appearing prominently in search results and on product detail pages. Hearing an ad on a podcast is an awareness-driving activity, and Sponsored Brands are best suited for building brand awareness and helping customers discover your brand, similar to how an ad outside of Amazon might pique their interest. Brand Follow is a feature that allows customers to follow your brand on Amazon, which is a post-awareness action. Sponsored Products are focused on driving sales for individual products and appear in more granular placements, making them less ideal for broad brand awareness initiatives.