Matt’s chosen his market,nowit’s time to find new customers.Hehasafew ideas,but not all of them will reach his Portuguese audience.Can you help him choose his best advertising ideas?

Advertising on Portuguese music websites is effective because it directly targets an audience with a clear interest in Portuguese culture, ensuring Matt's message reaches the intended demographic. Using search ads driven by translated search terms is also effective as it allows Matt to capture users actively searching for products or services in their native language, increasing the relevance and reach of his ads within the Portuguese market. Sending English emails to current UK customers is ineffective because it targets the wrong geographic and linguistic audience for his new Portuguese market, wasting resources and failing to reach new customers.