Melissa's been running a Google App campaign with one ad group and she's looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
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Correct answer: Maintain one evergreen ad group, and use additional ad groups to explore different themes ..
Why this is the answer
Maintaining one evergreen ad group ensures continuous performance with proven assets while allowing Melissa to experiment with new themes in additional ad groups. This strategy provides a baseline for comparison and reduces risk, as the core ad group continues to deliver results. If she were to create entirely new campaigns, it would fragment her data and make optimization more complex. Replacing the existing ad group would stop the performance of her current successful setup. Introducing new assets into the same ad group would dilute the focus of that ad group and make it harder to isolate the performance of specific themes.
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