Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?
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Correct answer: 1. Create a campaign, 2. Select 'Sell products from your catalog', 3. Select 'Smart Shopping', 4. Choose your store market, 5. Select 'Campaign settings', 6. Create Responsive Ad.
Why this is the answer
To set up a Smart Shopping campaign, the correct sequence begins with creating a new campaign. After selecting "New campaign," you must specify the campaign goal, which for Smart Shopping is "Sell products from your catalog." This option directs the campaign towards e-commerce sales. Next, you select "Smart Shopping" as the campaign type, indicating you want to leverage automated bidding and ad placements across Google's networks. Choosing your store market is crucial for targeting the correct geographical audience for your products. Then, you configure the "Campaign settings" such as budget and bidding strategy. Finally, you create the "Responsive Ad" assets, which Google uses to dynamically generate ads across various formats and placements.
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