Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?

The searcher will be sent to the Contoso Kitchen Supplies' website.

Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.

The ad expands into a pop up description of the product within the search engine results page.

Contoso Kitchen Supplies will be charged on a cost per click basis.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?


Explanation: The selected answer options, **The searcher will be sent to the Contoso Kitchen Supplies' website** and **Contoso Kitchen Supplies will be charged on a cost per click basis**, are correct because they accurately describe the outcomes when a searcher clicks on an ad in a Microsoft or Google Shopping campaign. When a searcher clicks on the ad, they are directed to the Contoso Kitchen Supplies' website, where they can view the product details and make a purchase. This is the primary function of shopping ads, to drive traffic to the retailer's website. Additionally, **Contoso Kitchen Supplies will be charged on a cost per click (CPC) basis**, meaning that the company pays each time a potential customer clicks on their product ad, rather than being charged based on impressions or other metrics. These two aspects are fundamental to how product ads work in online advertising campaigns.

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