What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?

PLAs feature multiple clickable components, allowing you to tell an on-brand story.

PLas offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.

PLAs highlight key products next to competitors and take category ownership.

Brand advertisers only pay when a shopper clicks on a PLA.


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What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?


Explanation: The selected answer options, **PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products** and **Brand advertisers only pay when a shopper clicks on a PLA**, are correct because they describe key benefits of using Product Listing Ads (PLAs) in a retail media program. **PLAs offer a pay-per-click advertising solution**, meaning that brand advertisers are charged only when a shopper clicks on their ad, which allows for a more cost-efficient way to drive traffic to their products. This type of model incentivizes advertisers to focus on optimizing their ads to increase both the clickthrough rate (CTR) and the sell-through of products, ultimately leading to higher sales. Additionally, **brand advertisers only pay when a shopper clicks on a PLA**, which further aligns advertising costs with actual engagement, ensuring that the budget is spent on actions that lead to potential conversions. These characteristics make PLAs a valuable tool for advertisers looking to maximize their return on investment in retail media campaigns.

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