What are common display advertising key performance indicators?

The selected answers,Click-through rate and Number of impressions delivered,are indeed common display advertising key performance indicators(KPIs).Theclick-through rate(CTR)measures the percentage of users who click on an ad after seeing it,providing insights in toad engagement and effectiveness.A high C TR indicates that the ad resonates well with the target audience,while a low C TR may suggest the need for ad optimization.Additionally,the number of impressions delivered refers to the total count of times an ad is displayed to users,reflecting the reach and visibility of the ad campaign.Tracking impressions allows advertisers to assess the exposure of their ads and evaluate the effectiveness of their targeting and ad placement strategies.By monitoring these KP Is,advertisers can gauge the performance of their display advertising campaigns, identify areas for improvement,and make data-driven decisions to optimize campaign outcomes on the Microsoft Advertising Native &Display platform.Therefore,recognizing the importance of click-through rate and number of impressions delivered as key performance indicators is essential for advertisers to measure and optimize the success of their display ad campaigns effectively.