How can using the Google Merchant Center import tool benefit an advertiser?

Enables an advertiser to keep fresh data.

Enables an advertiser to import product offers.

Enables an advertiser to use one feed file for Google and Microsoft Advertising.

Enables an advertiser to import search campaigns and feed files in one import.


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How can using the Google Merchant Center import tool benefit an advertiser?


Explanation: The selected answer options, **Enables an advertiser to keep fresh data**, **Enables an advertiser to import product offers**, and **Enables an advertiser to use one feed file for Google and Microsoft Advertising**, are correct because they outline the key benefits of using the Google Merchant Center import tool. **Enabling an advertiser to keep fresh data** is crucial as the import tool helps synchronize product information between platforms, ensuring that the most current details (such as prices, availability, and product descriptions) are always displayed. **Enabling an advertiser to import product offers** allows for a streamlined approach to updating and managing product data for campaigns, ensuring that new products or updated offers are accurately reflected in the ads. Additionally, **enabling an advertiser to use one feed file for Google and Microsoft Advertising** simplifies campaign management by allowing the same product feed to be used across multiple advertising platforms, saving time and effort while maintaining consistency in product listings. This makes it easier for advertisers to manage their product ads on both Google and Microsoft without the need for separate feed submissions for each platform.

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