In display advertising,what does "M"or "mille"indicate?
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Correct answer: Per 1,000 million ad impressions.
Why this is the answer
The selected answer option, Per 1,000 ad impressions, is correct because "M" or "mille" in display advertising refers to the Latin term for "thousand." Therefore, when discussing metrics like CPM (cost per thousand impressions), the "M" indicates that the cost is calculated for every 1,000 ad impressions. This is a common standard in display advertising, where advertisers are charged based on how many times their ad is displayed to users, with 1,000 impressions representing the unit of measurement. It helps advertisers assess the cost-effectiveness of their campaigns in terms of exposure.
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