Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

An adult online retailer.

An offline only apparel retailer.

An online cat products store.

An online hair products retailer.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?


Explanation: The selected answer options, **An adult online retailer** and **An offline only apparel retailer**, are correct because these advertisers would not be eligible to use Microsoft Shopping Campaigns. **An adult online retailer** would be ineligible due to Microsoft Advertising's policy that prohibits ads for adult content, which includes explicit materials, adult toys, and services related to adult industries. As for **an offline only apparel retailer**, Microsoft Shopping Campaigns require an online presence, specifically a product feed uploaded to the platform, to create and manage ads. Since an offline-only retailer does not have a website or online catalog, they would not meet the necessary requirements to run a shopping campaign. In contrast, **an online cat products store** and **an online hair products retailer** are eligible as long as they adhere to the platform's policies and have an online product feed for their items.

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