Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?
Choose an answer
Tap an option to check your answer.
Correct answer: Price.
Why this is the answer
The selected answer option, Price, is correct because price is not a filterable attribute in a shopping campaign, although it can be used as a key part of your product data. In Microsoft Advertising and other platforms, filters for shopping campaigns typically include attributes such as Condition, Product category, and Product type, which help advertisers segment and target their products based on factors like product condition (new, used, etc.), the category the product belongs to, or the type of product being sold. However, while price is a critical component of the product feed and influences ad visibility and bidding strategies, it is not a direct filter option within the campaign settings itself. Therefore, price cannot be used to filter products within the campaign's management interface, unlike the other attributes listed.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed