Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

Condition

Price

Product category

Product type


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?


Explanation: The selected answer option, **Price**, is correct because price is not a filterable attribute in a shopping campaign, although it can be used as a key part of your product data. In Microsoft Advertising and other platforms, filters for shopping campaigns typically include attributes such as **Condition**, **Product category**, and **Product type**, which help advertisers segment and target their products based on factors like product condition (new, used, etc.), the category the product belongs to, or the type of product being sold. However, while price is a critical component of the product feed and influences ad visibility and bidding strategies, it is not a direct filter option within the campaign settings itself. Therefore, price cannot be used to filter products within the campaign's management interface, unlike the other attributes listed.

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