Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?

1. Provide store location data

2. Upload online product information

3. Upload inventory information

4. Enable the Shopping campaign into LIA


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?


Explanation: The selected answer options, **1. Provide store location data**, **2. Upload online product information**, **3. Upload inventory information**, and **4. Enable the Shopping campaign into LIA**, represent the correct order for setting up Local Inventory Ads (LIAs) for Microsoft Shopping Campaigns. First, **providing store location data** is essential to ensure that your physical store locations are linked to your online campaigns, allowing potential customers to see where the products are available. Next, **uploading online product information** is crucial as it provides the detailed product data (such as titles, descriptions, and prices) for your online inventory, ensuring that all products are listed accurately. After that, **uploading inventory information** allows you to provide details on the availability of products in your physical store, which is key for showing product availability in local inventory ads. Finally, once the previous steps are completed, **enabling the Shopping campaign into LIA** activates the local inventory ads, allowing them to be displayed to users who are near your store and searching for products. This step-by-step process ensures that all the necessary data is in place for LIAs to function effectively.

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