Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

Product type

Product categor

Custom product IDs

Custom labels


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Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?


Explanation: The selected answer option, **Custom labels**, is correct because **Custom labels** are specifically designed to help advertisers group and categorize products in a way that is meaningful to their business goals, such as high margin products, special offers, and seasonal offers. Custom labels allow Contoso Cameras to assign their products to specific groups based on attributes that are important for their campaigns, without requiring changes to the product type or category fields. These labels can be used for creating product groups that align with specific marketing strategies or sales periods, making it easier to manage bids and targeting within Microsoft Advertising. Unlike product type or product category, which are standard classification fields, custom labels provide the flexibility to create these business-specific groupings.

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