Which of the following Share of Voice attributes can you include in the product dimension report?
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Correct answer: I impression share, Benchmark bids, Benchmark click-through rate.
Why this is the answer
The selected answer options, Impression share, Benchmark bids, and Benchmark click-through rate, are correct because they represent attributes that can be included in the product dimension report for shopping campaigns. Impression share is a key metric that shows the percentage of impressions your product ads received compared to the total available impressions, helping you understand how visible your ads are in the market. Benchmark bids are useful for comparing your bid amounts with industry averages, providing insight into whether your bids are competitive. Benchmark click-through rate is another important metric that shows how your ad's click-through rate compares to industry standards, helping you evaluate how engaging your product ads are. The option, "Each of your competitor's individual bids on that product," is not available in the product dimension report, as such granular competitor-level data is typically not included in the standard report.
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