Clicks on product ads are charged on what basis with Microsoft Advertising?

Cost per acquisition

Cost per thousand impressions

Cost per click


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Clicks on product ads are charged on what basis with Microsoft Advertising?


Explanation: The selected answer option, **Cost per click**, is correct because in Microsoft Advertising, clicks on product ads are charged on a cost per click (CPC) basis. This means that advertisers are billed each time a potential customer clicks on their product ad, regardless of whether the customer ultimately makes a purchase. The CPC model is widely used in online advertising because it ensures that advertisers only pay when their ads generate actual engagement (i.e., clicks), allowing for more direct control over their advertising spend. Unlike other models such as cost per acquisition (CPA) or cost per thousand impressions (CPM), the cost per click model focuses solely on the action of clicking, which is often used for driving traffic and increasing visibility in search results.

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