Julian has been hired as a consultant by Contoso Kitchens to help run PromotelQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?

The selected answer option, Onsite, is correct because the type of advertising Julian is recommending involves running a banner ad on the home appliance store site, which is an example of onsite advertising. Onsite advertising refers to ads displayed directly on the retailer's own website or platform, where the products are being sold. Since Julian is advising Contoso Kitchens to run an ad on the store's own site, this means the ad will be shown to users while they are browsing or shopping on that specific platform, thus it falls under onsite advertising. Offsite advertising, in contrast, involves displaying ads on third-party websites or platforms, which is not the case here.