Onsite retail media programs allow brands to interact with shoppers through a retailer's digital properties. True or false?

The statement is True because onsite retail media programs enable brands to interact with shoppers directly through a retailer's digital properties, such as their website, app, or online marketplace. These programs allow advertisers to display targeted ads and promotions to users as they browse or shop on the retailer's platform. By utilizing data collected from shoppers' browsing and purchasing behavior, brands can create highly personalized and relevant advertising experiences that increase the likelihood of conversion. Retailers like Amazon, Walmart, and Target offer these programs to advertisers, providing them with unique access to an audience that is already in a purchasing mindset, which can significantly enhance the effectiveness of marketing campaigns.