How is using retail media beneficial to brand advertisers? Select all that apply.

The selected answer options are correct because retail media provides several benefits to brand advertisers. Firstly, it offers visibility through to point-of-purchase, meaning that brands can effectively track consumer behavior all the way from the initial interaction with an ad to the final purchase, ensuring they can capture high-intent shoppers at the moment they are ready to buy. Secondly, it grows product sales by allowing advertisers to target consumers who are already in a buying mindset, increasing the chances of conversion and sales growth. Additionally, retail media enables the ability to reach high-intent shoppers via retailers' websites, offering access to valuable data and direct exposure to consumers who are actively browsing or shopping, thus enhancing the relevance of ads. Finally, while retail media does indeed generate revenue through selling products, it also drives high-margin revenue streams, as it opens opportunities for advertisers to sell higher-margin products through targeted ad placements and strategic promotions, extending the value beyond just traditional retail product sales.