Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel Retail Media ecosystem. True or false?

False. Digital signage and audio promotions within retailer stores are indeed considered part of the omnichannel Retail Media ecosystem. Retail Media encompasses all advertising opportunities offered by a retailer, both online and in physical stores. This includes traditional online placements like sponsored products and display ads, as well as in-store elements like digital screens, audio messages, and even physical displays. The goal of omnichannel Retail Media is to create a consistent and integrated brand experience for the customer across all touchpoints, driving sales and brand engagement. Therefore, excluding in-store digital and audio promotions would be a misunderstanding of the comprehensive nature of Retail Media.