What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.

The selected answer options are correct because retail media onsite advertising offers distinct advantages over offsite advertising. Firstly, brands interact with shoppers through a retailer's website, app, or the like, which means advertisers can directly engage with consumers on platforms where they are actively shopping or browsing, providing a more relevant and seamless advertising experience. Secondly, brands target shoppers at the conversion stage of the sales funnel, as retail media allows brands to reach consumers who are closer to making a purchase decision, increasing the chances of driving conversions. This is in contrast to offsite advertising, where targeting might occur at earlier stages of the funnel, such as awareness or consideration. Lastly, the third option is incorrect because retailers' first-party data is typically used for onsite advertising to help brands target shoppers, rather than relying on third-party properties, making that benefit exclusive to onsite media strategies.