What are the key benefits of Retail Media offsite advertising? Select all that apply.

The correct answer highlights a core benefit of offsite retail media: leveraging a retailer's valuable first-party customer data. This data allows brands to precisely target shoppers outside the retailer's direct platforms, reaching them with relevant ads across the open web, social media, and other digital channels. This extends the reach of retail media beyond the retailer's owned properties. The first incorrect option describes onsite retail media, where interaction occurs directly on the retailer's website or app, not offsite. The second incorrect option, while a potential benefit of retail media generally, is not exclusive to offsite advertising and doesn't capture the unique advantage of data activation for extended reach.