What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.

PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.

Brand advertisers only pay when a shopper clicks on a PLA.

PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.

PLAs take category ownership for maximum brand awareness.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.


Explanation: The selected answer options are **correct** because using the onsite Product Listing Ad (PLA) solution in a retail media program offers key advantages for brand advertisers. Firstly, **PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products**, making them an efficient way to drive traffic and conversions by paying only when a shopper clicks on the ad, ensuring that the advertising spend is tied to actual engagement with the product. Secondly, **brand advertisers only pay when a shopper clicks on a PLA**, which provides a cost-effective and performance-based model, as advertisers only incur costs when their ad leads to an action, ensuring a higher return on investment. These features make PLAs an attractive solution for brands aiming to increase product visibility and sales while maintaining budget control.

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