Which of the following are best practices for tagging your website to prepare for multi-channel management?

Implement UET

Ensure conversion goals are in place and up to date

Ensure the UET tag is implemented on all pages on your website

Do not implement look back windows


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which of the following are best practices for tagging your website to prepare for multi-channel management?


Explanation: The selected answer options, **Ensure conversion goals are in place and up to date** and **Ensure the UET tag is implemented on all pages on your website**, are correct because they are essential best practices for preparing a website for multi-channel management. **Ensuring conversion goals are in place and up to date** is important because it helps track and measure the key actions you want users to take on your website, such as purchases, sign-ups, or other conversions. Having these goals clearly defined and current ensures accurate tracking across multiple channels, which is crucial for optimizing campaign performance. **Ensuring the UET (Universal Event Tracking) tag is implemented on all pages on your website** is another best practice because it enables comprehensive tracking of user activity, allowing you to capture data from all parts of the site. Proper UET implementation helps provide insights into user behavior and conversion actions, which is key for effective multi-channel campaign management. These practices ensure that you have the necessary data to measure success and optimize across different marketing channels.

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