What is true about Product Listing Ad extensions? Select all that apply.

Their campaigns are automatically extended to Microsoft properties only when the ad can't be served onsite.

They guard against the deprecation of third-party cookies while maintaining privacy standards.

They show targeted ads where shoppers browse off of a retailer's website to drive more conversions.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What is true about Product Listing Ad extensions? Select all that apply.


Explanation: The selected answer options are **correct** because Product Listing Ad (PLA) extensions offer several key advantages. Firstly, **their campaigns are automatically extended to Microsoft properties only when the ad can't be served onsite**, which ensures that brand advertisers can still reach their target audience through other Microsoft properties, such as Bing or Outlook, even if the ad cannot be shown on the retailer’s website. This helps maintain visibility and increases the chances of conversion. Secondly, **they guard against the deprecation of third-party cookies while maintaining privacy standards**, which is crucial as privacy regulations evolve and cookies become less reliable for tracking user behavior. PLA extensions use first-party data to deliver targeted ads without compromising user privacy, offering a compliant alternative. Finally, **they show targeted ads where shoppers browse off of a retailer's website to drive more conversions**, which expands the reach of the campaign beyond the retailer's platform, allowing brands to continue engaging shoppers across different touchpoints and improve conversion rates.

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