What is true about Product Listing Ad extensions? Select all that apply.
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Correct answer: Their campaigns are automatically extended to Microsoft properties only when the ad can't be served onsite., They guard against the deprecation of third-party cookies while maintaining privacy standards., They show targeted ads where shoppers browse off of a retailer's website to drive more conversions..
Why this is the answer
Product Listing Ad (PLA) extensions allow retailers to extend their product ads beyond their own website. The campaigns are automatically extended to Microsoft properties (like Bing, MSN, Outlook) when the ad cannot be served directly on the retailer's site, ensuring broader reach. This strategy helps retailers maintain advertising effectiveness and reach customers even as third-party cookies are phased out, by leveraging Microsoft's extensive network and privacy-centric targeting capabilities. By displaying targeted ads to shoppers on various Microsoft properties, PLAs aim to drive more conversions by capturing customer interest off-site.
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